Our Great-grandparents knew the value of social marketing long before we did

Here's a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved.  ...

The value of sweepstakes versus a contest

For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database.  Often, we find ourselves discussing with clients the advantages and ...