Here’s a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved.
Posted on : 12/06/2010 | By : Jeremy Schell | In : Internet, Marketing
For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database. Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers. Here’s a brief summary