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Social marketing measurement is like relationships... It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers,...

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Manors, courtesy and being a gentleman Let me start by saying thank you to my Mom,  Dad and my Grandparents!  You raised me and taught me many things and although I am grateful for many of the life lessons...

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10 Social Marketing Guidelines for Self-Promotion on... The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. Be Authentic...

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Dear FDA, Dr House calling...people lie! For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree,...

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Is your platform online or offline? I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature...

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Jeremy Schell Rss

Our Great-grandparents knew the value of social marketing long before we did

Posted on : 12/20/2010 | By : Jeremy Schell | In : CRM, Internet, Marketing, My Philosophy, social media

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Here’s a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved. 

The value of sweepstakes versus a contest

Posted on : 12/06/2010 | By : Jeremy Schell | In : Internet, Marketing

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For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database.  Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers.  Here’s a brief summary