Customer relationship management

Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National ...

2011 is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now ...