Don’t pretend you know me
Posted on : 01/29/2012 | By : Jeremy Schell | In : CRM, loyalty programs, Marketing
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I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically with prospects and customers. I have been an avid fan and promoter of CRM (customer relationship management and customer relationship marketing) principles and practices for more than a decade and have seen many of these techniques successfully implemented as well as terribly abused over the years.
