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Social marketing measurement is like relationships... It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers,...

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Manors, courtesy and being a gentleman Let me start by saying thank you to my Mom,  Dad and my Grandparents!  You raised me and taught me many things and although I am grateful for many of the life lessons...

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10 Social Marketing Guidelines for Self-Promotion on... The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. Be Authentic...

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Dear FDA, Dr House calling...people lie! For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree,...

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Is your platform online or offline? I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature...

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Jeremy Schell Rss

Practical tips to effectively using QR Codes

Posted on : 06/21/2012 | By : Jeremy Schell | In : iPhone, Marketing, QR Codes, social media

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QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years.  What are they? How are they used? Who scans them? Are they effective?