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Don't pretend you know me I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically...

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How DIRECTV failed in its new customer incentive program Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works. ...

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What's in a domain name? With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value...

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The day my son changed the world We've all heard it before and those of us who are blessed with children, nieces and nephews have perhaps even told them once or twice; you can do anything and accomplish anything...

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Identifying the ideal metrics for measuring customer... Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many...

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Jeremy Schell Rss

About Me

Besides being a husband and father, I am the Director of Interactive Media for PriceWeber, a full-service branding agency headquartered in Louisville, KY. I have extensive experience in digital (1.0 and 2.0) development as well as strategic design of user experience and influence campaigns. Since 1994, I’ve designed and/or developed interactive promotions, CRM/Loyalty programs, email/SMS marketing campaigns, mobile marketing/mobile apps, social media strategies, SEO/SEM and web sites/applications for hundreds of companies, associations and organizations throughout all fifty states, Canada, Mexico and Australia including; Microsoft, Brown-Forman, R.J. Reynolds, U.S. Air Force, U.S. Air National Guard, U.S. Department of Defense, Kentucky National Guard, Anheuser-Busch, The Walt Disney Company, Wall Street Journal Online, Valvoline, Valvoline Instant Oil Change, ArvinMeritor, Cummins, Inc, Barnes-Jewish Hospital, Community Health Systems, Humana, Purina Mills, Lexmark, General Electric, U.S. Smokeless Tobacco, National City Bank, Star Bank, Fifth Third Bank, Hilliard Lyons, Makers Mark, the Kentucky Lottery, the D.C. Lottery, Louisville Slugger, Morton’s The Steakhouse, Eli’s Cheesecake, Eli’s The Place for Steak and many others.

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