Internet

Recursive .htaccess redirects

Recently I came across a request on Twitter for an effective means to update the .htaccess file to redirect all pages to a new domain without having to update for all subdirectories.  Here are a couple ...

What’s in a domain name?

With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value to businesses to obtain ...

Customer relationship management

Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National ...

2011 is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now ...

Our Great-grandparents knew the value of social marketing long before we did

Here's a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved.  ...

The value of sweepstakes versus a contest

For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database.  Often, we find ourselves discussing with clients the advantages and ...

Future of search

Recently I responded to a question on LinkedIn regarding the future of search; SEO boon or a Ban - Is SEO a boon are ban in this internet marketing world? Will SEO exist in ...

Five ways of improving a web site design for free

Recently I decided to answer a question on LinkedIn, “What are 5 ways to improve a web site design for free?”  Typically, these are the types of questions I avoid for a variety of reasons ...

End Users are from Earth, Programmers are from Uranus

Since late 1994 I've been extremely fortunate to have been able to work within the Internet industry and witness the incredible evolution the web has given us.  From 14.4k modems to ISDN lines and T1's, ...