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Social marketing measurement is like relationships... It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers,...

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Manors, courtesy and being a gentleman Let me start by saying thank you to my Mom,  Dad and my Grandparents!  You raised me and taught me many things and although I am grateful for many of the life lessons...

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10 Social Marketing Guidelines for Self-Promotion on... The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. Be Authentic...

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Dear FDA, Dr House calling...people lie! For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree,...

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Is your platform online or offline? I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature...

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Jeremy Schell Rss

Recursive .htaccess redirects

Posted on : 08/22/2011 | By : Jeremy Schell | In : Coding, Internet

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Recently I came across a request on Twitter for an effective means to update the .htaccess file to redirect all pages to a new domain without having to update for all subdirectories.  Here are a couple choices which can be easily placed in the root .htaccess file.

OPTION 1 (this does not need the RewriteEngine module)

Option 2 (this requires the use of the RewriteEngine module)

  • Options +FollowSymLinks
    RewriteEngine On
    RewriteCond %{HTTP_HOST} ^oldwebsiteaddress.com$ [OR]
    RewriteCond %{HTTP_HOST} ^www.oldwebsiteaddress.com$
    RewriteRule (.*)$ http://www.YourNewDomainAddressHere.com/$1 [R=301,L]

What’s in a domain name?

Posted on : 06/29/2011 | By : Jeremy Schell | In : Internet, Marketing, Search (SEO, SEM

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With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value to businesses to obtain them?  Many of our clients have significant investments in their domain names and at first glance, this new “opportunity” from ICANN appears to have created a financial windfall throughout the registration process with the significant registration fees.  Beyond that, what is the value for businesses and corporations to apply for, obtain and long-term support their personalized domain extension?

Identifying the ideal metrics for measuring customer loyalty

Posted on : 01/25/2011 | By : Jeremy Schell | In : CRM, Internet, loyalty programs, Marketing, social media

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Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing campaign, it is imperative from the beginning to establish goals and develop measurements against those to identify success as well as areas of improvement.

2011 is the year to turn up the frequency

Posted on : 01/06/2011 | By : Jeremy Schell | In : CRM, Internet, Marketing, social media

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One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much?