It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers, connections) and their overall engagement (likes, comments, shares). Too many marketers still place too much value on fans and likes and use them as a metric of social media effectiveness. At some point someone far smarter than I will come up with a revolutionary algorithm that will combine all of these metrics into some quantifiable index that everyone will agree as the basis for measurement. Today however, this does not exist.
Posted on : 04/18/2013 | By : PriceWeber | In : Marketing, social media
The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform.
Posted on : 08/02/2012 | By : Jeremy Schell | In : Marketing, My Philosophy
For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco. In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.
QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years. What are they? How are they used? Who scans them? Are they effective?