Marketing 14 articles

Dear FDA, Dr House calling…people lie!

For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.

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Practical tips to effectively using QR Codes

QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years.  What are they? How are they used? Who scans them? Are they effective?

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How DIRECTV failed in its new customer incentive program

Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range from free services, percentages off their contracts or some other perk or tchotchke.  Regardless of their success, I have always wondered depending upon the […]

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What’s in a domain name?

With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value to businesses to obtain them?  Many of our clients have significant investments in their domain names and at first glance, this new “opportunity” from ICANN […]

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Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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This is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now social media, the question has always been the same, how often is too much? 

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The value of sweepstakes versus a contest

For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database.  Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers.  Here’s a brief summary

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Future of search

Recently I responded to a question on LinkedIn regarding the future of search; SEO boon or a Ban – Is SEO a boon are ban in this internet marketing world? Will SEO exist in 2015? In response, I think the better question is, what will the internet, mobile web and connected devices be like or be […]

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The difference between CRM and BCM

I recently saw a question on LinkedIn inquiring about the difference between CRM (customer relationship management) and BCM (business contact management). Often these are considered software packages for managing information about your contacts however the purpose and usage between them within an organization can be quite different.

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Five ways of improving a web site design for free

Recently I decided to answer a question on LinkedIn, “What are 5 ways to improve a web site design for free?”  Typically, these are the types of questions I avoid for a variety of reasons however I this to be an interesting opportunity to get past the ordinary technical responses. 

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Desperately seeking a better Twitter historical search

There is constantly a lot of chatter regarding the business model of twitter and how, as a service, it is going to make money.  Along with this, there are continual debates regarding the growth, decline and overall engagement of users who are participating in the micro-blogging service.  Regardless, there is no doubt that there are few […]

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Pepsi Refresh Project

As marketers we’re always looking for a new way to engage users. Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it. We have all tried a variety of tactics to accomplish these results. Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!

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