Marketing
SOCIAL MARKETING MEASUREMENT IS LIKE RELATIONSHIPS AND DATING

Social marketing measurement is like relationships and dating

It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers, connections) and their overall ...

10 Social Marketing Guidelines for Self-Promotion on Facebook

The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. ...

Dear FDA, Dr House calling…people lie!

For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should ...

Practical tips to effectively using QR Codes

QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years.  What are ...

Don’t pretend you know me

I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically with prospects and ...

How DIRECTV failed in its new customer incentive program

Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range ...

What’s in a domain name?

With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value to businesses to obtain ...

Customer relationship management

Identifying the ideal metrics for measuring customer loyalty

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National ...

2011 is the year to turn up the frequency

  One of the most common questions as marketers we receive is how often to communicate with our prospects and consumers.  Regardless if it is door-to-door, telemarketing, direct mail, email and now ...