The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform.

For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.

QR codes, those funny square symbols that keep showing up on print ads, direct mail, POS signage, TV and even on email and web sites have been a constant topic of discussion for several years.  What are they? How are they used? Who scans them? Are they effective?

I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically with prospects and customers.  I have been an avid fan and promoter of CRM (customer relationship management and customer relationship marketing) principles and practices for more than a decade and have seen many of these techniques successfully implemented as well as terribly abused over the years.