What’s in a domain name?
Posted on : 06/29/2011 | By : Jeremy Schell | In : Internet, Marketing, Search (SEO, SEM
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With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value to businesses to obtain them? Many of our clients have significant investments in their domain names and at first glance, this new “opportunity” from ICANN appears to have created a financial windfall throughout the registration process with the significant registration fees. Beyond that, what is the value for businesses and corporations to apply for, obtain and long-term support their personalized domain extension?