Don't pretend you know me I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically...

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How DIRECTV failed in its new customer incentive program Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works. ...

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What's in a domain name? With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value...

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The day my son changed the world We've all heard it before and those of us who are blessed with children, nieces and nephews have perhaps even told them once or twice; you can do anything and accomplish anything...

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Identifying the ideal metrics for measuring customer... Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many...

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