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Social marketing measurement is like relationships... It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers,...

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Manors, courtesy and being a gentleman Let me start by saying thank you to my Mom,  Dad and my Grandparents!  You raised me and taught me many things and although I am grateful for many of the life lessons...

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10 Social Marketing Guidelines for Self-Promotion on... The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. Be Authentic...

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Dear FDA, Dr House calling...people lie! For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree,...

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Is your platform online or offline? I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature...

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Jeremy Schell Rss

Dear FDA, Dr House calling…people lie!

Posted on : 08/02/2012 | By : Jeremy Schell | In : Marketing, My Philosophy

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For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.

How DIRECTV failed in its new customer incentive program

Posted on : 09/11/2011 | By : Jeremy Schell | In : CRM, loyalty programs, Marketing

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Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range from free services, percentages off their contracts or some other perk or tchotchke.  Regardless of their success, I have always wondered depending upon the value of the incentive, how current and long-term customers perceived these tactics…especially if they are not eligible.

Pepsi Refresh Project

Posted on : 01/31/2010 | By : Jeremy Schell | In : Marketing

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As marketers we’re always looking for a new way to engage users.  Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it.  We have all tried a variety of tactics to accomplish these results.  Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!