Posted on : 08/02/2012 | By : Jeremy Schell | In : Marketing, My Philosophy
For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco. In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.
Companies spend a significant amount of time and money creating incentives to attract new customers. This is an age-old tactic that continues to be used because it works. These incentives range from free services, percentages off their contracts or some other perk or tchotchke. Regardless of their success, I have always wondered depending upon the value of the incentive, how current and long-term customers perceived these tactics…especially if they are not eligible.
Posted on : 01/31/2010 | By : Jeremy Schell | In : Marketing
As marketers we’re always looking for a new way to engage users. Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it. We have all tried a variety of tactics to accomplish these results. Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!