Dear FDA, Dr House calling…people lie!

For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should ...

How DIRECTV failed in its new customer incentive program

Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range ...

Pepsi Refresh Project

As marketers we're always looking for a new way to engage users.  Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it.  We have all ...