Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range from free services, percentages off their contracts or some other perk or tchotchke.  Regardless of their success, I have always wondered depending upon the value of the incentive, how current and long-term customers perceived these tactics…especially if they are not eligible.

As marketers we’re always looking for a new way to engage users.  Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it.  We have all tried a variety of tactics to accomplish these results.  Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!