corporate responsibility 3 articles

Dear FDA, Dr House calling…people lie!

For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.

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How DIRECTV failed in its new customer incentive program

Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works.  These incentives range from free services, percentages off their contracts or some other perk or tchotchke.  Regardless of their success, I have always wondered depending upon the […]

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Pepsi Refresh Project

As marketers we’re always looking for a new way to engage users. Secretly, we desire all users to become excited about a promotion, return frequently and ideally tell their friends about it. We have all tried a variety of tactics to accomplish these results. Recently, I heard of Pepsi’s new corporate responsibility promotion and they nailed it!

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