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Social marketing measurement is like relationships... It seems lately everyone is talking about measuring social media engagement, ROI on social marketing and quantifying the value of audiences (fans, followers, subscribers,...

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Manors, courtesy and being a gentleman Let me start by saying thank you to my Mom,  Dad and my Grandparents!  You raised me and taught me many things and although I am grateful for many of the life lessons...

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10 Social Marketing Guidelines for Self-Promotion on... The following Social Marketing Guidelines should be considered when promoting yourself or your company on Facebook but also any social marketing platform. Be Authentic...

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Dear FDA, Dr House calling...people lie! For many years I have been fortunate to work in industries which I greatly enjoy....these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree,...

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Is your platform online or offline? I think best at 38,000 ft. It could be the solace of having to stop from the busy daily rat race and being forced to sit for extended periods of time or the miniature...

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Jeremy Schell Rss

Dear FDA, Dr House calling…people lie!

Posted on : 08/02/2012 | By : Jeremy Schell | In : Marketing, My Philosophy

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For many years I have been fortunate to work in industries which I greatly enjoy….these include chocolate, alcohol, gambling and tobacco.  In full disclosure, I agree, three out of four of these should be regulated and advertising should be measured so that underage persons are properly informed of risks associated with them.

Our Great-grandparents knew the value of social marketing long before we did

Posted on : 12/20/2010 | By : Jeremy Schell | In : CRM, Internet, Marketing, My Philosophy, social media

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Here’s a radical thought, social networking, social influence and social media are not new, only their vehicles and tools of engagement have evolved. 

Future of search

Posted on : 11/11/2010 | By : Jeremy Schell | In : Internet, Marketing, SEM

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Recently I responded to a question on LinkedIn regarding the future of search;

SEO boon or a Ban – Is SEO a boon are ban in this internet marketing world? Will SEO exist in 2015?

In response, I think the better question is, what will the internet, mobile web and connected devices be like or be replaced by in 2015? We have seen staggering evolution of this digital media since 1994 and it continues to accelerate every year.