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Because it is one more.... For all the Spinal Tap fans who are also on Google+

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Don't pretend you know me I read a post today from Seth Godin, Faux familiarity is worse than none at all, about how often marketers today overuse and abuse personalization when communicating electronically...

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How DIRECTV failed in its new customer incentive program Companies spend a significant amount of time and money creating incentives to attract new customers.  This is an age-old tactic that continues to be used because it works. ...

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What's in a domain name? With the recent announcement from ICANN of the release of potentially new domain extensions beyond the existing (com, net, org, edu, etc.) we have to wonder what is the value...

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The day my son changed the world We've all heard it before and those of us who are blessed with children, nieces and nephews have perhaps even told them once or twice; you can do anything and accomplish anything...

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Jeremy Schell Rss

The value of sweepstakes versus a contest

Posted on : 12/06/2010 | By : Jeremy Schell | In : Internet, Marketing

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For many brands it is often a common tactic to utilize a sweepstakes or contest to engage consumers and grow their marketing database.  Often, we find ourselves discussing with clients the advantages and disadvantages of both of these tactics when growing and engaging their consumers.  Here’s a brief summary